INTRODUCTION
Begin with a compelling hook:
“Fat loss isn’t just about sweating buckets or skipping meals—it’s about training smart, not just hard.”
Then briefly introduce Fitness-Focused Frank—the professional who toggles between Zoom calls and dumbbells, cardio bursts and protein bowls. Emphasize that the goal is sustainable fat loss and muscle retention, not quick fixes.
💪 Understanding Fat Loss vs. Weight Loss
🧠 Educate your reader:
Weight loss ≠ Fat loss. You can lose water or muscle too.
Introduce body re composition—burning fat while preserving or gaining lean mass.
Explain why strength training is non-negotiable.
Research Spotlight:
“According to a 2023 Sports Medicine review, combining resistance training with moderate cardio leads to superior fat loss without significant muscle loss.”
🧱 The 3-Pillar Approach to Fat Loss
🧩 Structure this as a framework:
Strength Training (3–4x/week)
Preserves muscle, boosts metabolism.
Compound lifts = more bang for the buck.
Use tools like Strong or Heavy app for progress tracking.
Cardio (2–3x/week)
Alternate between LISS (Low Intensity Steady State) and HIIT.
Helps create a caloric deficit and improves heart health.
Mobility/Flexibility (1–2x/week)
Reduces injury risk and speeds up recovery.
Include yoga or dynamic stretching sessions via Nike Training Club.